Veggie World: 1 Day Veg

The logo design of '1 Day Veg: Go Veg 1 Day a Week' campaign.

Concept: PETA (People for the Ethical Treatment of Animals) is launching a campaign '1 Day Veg' to public of either adults or kids. To promote the campaign for kids, I come out with a simple kiddy story telling one-day story of Tim, the main character, living in veggie world where everything is inspired by vegetable. Tim will lead the story from sunrise to sunset, from breakfast to dinner, from mushroom soup to a bowl of fresh salad. It's about being healthy to be veg for 1 day a week. :)

Some snapshots of how the storybook looks like inside.

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